Brands for Democracy

Brands need to stand for something. Rock the Vote can help.

SINCE 1990, WE’ VE BEEN PARTNERING WITH AUTHENTIC BRANDS ON THE FRONT LINES OF YOUTH CULTURE WHO WANT TO MAKE A DIFFERENCE.

With cutting-edge, customizable tech, expert civic education tools, research and data, and a broad array of volunteer opportunities, Rock the Vote builds a culture of civic engagement for authentic brands that are willing to stand for things that matter. We are the largest non-partisan, non-profit youth voter registration organization in the country, and our partners make a difference every day.

HERE’S WHAT YOU GET AS A ROCK THE VOTE BRAND LEADER

Customizable Technology

Volunteer Opportunities

Civic Education Content

BRAND LEADERS

SOME OF OUR BRAND PARTNERS

American Eagle Outfitters

As part of their commitment to inspiring and empowering their customers, American Eagle Outfitters launched an election-themed apparel collection in the fall of 2016. Their #WeAllCan campaign featured a cast of diverse young talent with strong, affirmative voices and distinct personal styles. Actress Madison Pettis was the face of the collection. AEO also launched a major initiative to encourage its employees to vote – registering more than 3,000 employees.

American Eagle Outfitters

As part of their commitment to inspiring and empowering their customers, American Eagle Outfitters launched an election-themed apparel collection in the fall of 2016. Their #WeAllCan campaign featured a cast of diverse young talent with strong, affirmative voices and distinct personal styles. Actress Madison Pettis was the face of the collection. AEO also launched a major initiative to encourage its employees to vote – registering more than 3,000 employees.

theSkimm

As part of their commitment to inspiring and empowering their customers, American Eagle Outfitters launched an election-themed apparel collection in the fall of 2016. Their #WeAllCan campaign featured a cast of diverse young talent with strong, affirmative voices and distinct personal styles. Actress Madison Pettis was the face of the collection. AEO also launched a major initiative to encourage its employees to vote – registering more than 3,000 employees.

theSkimm

As part of their commitment to inspiring and empowering their customers, American Eagle Outfitters launched an election-themed apparel collection in the fall of 2016. Their #WeAllCan campaign featured a cast of diverse young talent with strong, affirmative voices and distinct personal styles. Actress Madison Pettis was the face of the collection. AEO also launched a major initiative to encourage its employees to vote – registering more than 3,000 employees.

HBO

Stars of hit HBO series such as Insecure, VEEP, Ballers, The Leftovers, and Westworld participated in the Use Your Voice, Use Your Vote video series. The campaign featured actors Bryan Cranston, Thandie Newton, Issa Rae, Martin Starr and Justin Theroux, among others, who discussed the impact of civic engagement on issues facing our country. HBO saturated its social media channels with GOTV messaging and campaign content in the week leading up to the election.

HBO

Stars of hit HBO series such as Insecure, VEEP, Ballers, The Leftovers, and Westworld participated in the Use Your Voice, Use Your Vote video series. The campaign featured actors Bryan Cranston, Thandie Newton, Issa Rae, Martin Starr and Justin Theroux, among others, who discussed the impact of civic engagement on issues facing our country. HBO saturated its social media channels with GOTV messaging and campaign content in the week leading up to the election and mobilized its entire staff to go vote!

VEVO

Vevo and Rock the Vote developed a series of moving, issue-based videos and a panel discussion with leading artists under the campaign #WhyWeVote. The series, which received 5.2 million views, featured Vic Mensa, Kesha, T.I., Becky G, John Legend, Common and Joanna “Jojo” Levesque, among others. The videos addressed drug addiction, poverty, mental illness, immigration, LGBTQ rights, climate change, mass incarceration and police brutality.

VEVO

Vevo and Rock the Vote developed a series of moving, issue-based videos and a panel discussion with leading artists under the campaign #WhyWeVote. The series, which received 5.2 million views, featured Vic Mensa, Kesha, T.I., Becky G, John Legend, Common and Joanna “Jojo” Levesque, among others. The videos addressed drug addiction, poverty, mental illness, immigration, LGBTQ rights, climate change, mass incarceration and police brutality.