White Label

Online Voter Registration Platform FAQs

Getting Started with Your Voter Registration Tool

Curious as to what others have done with their voter registration tool?

Here are a few examples of the possibilities:

Where can I access the embed code for my widget?

Log in to the Partner Portal here and click “Embed Codes.” From there, you will see a link to “Grab Your Embed Code.”

There are several different codes available depending on how you want to use it.

Don’t want to sign up for your own registration tool? You can also embed Rock the Vote’s version on your website with this simple embed code:

Rock the Vote’s OVR tool offers users 13 languages to choose from, including:
– Bengali
– Chinese (Simplified)
– Chinese (Traditional)
– English
– Hindi
– Ilocano
– Japanese
– Korean
– Spanish
– Tagalog
– Thai
– Urdu
– Vietnamese

Where do I sign up for my own widget?
You can sign up here.

What languages are supported on the OVR tool?
The tool offers users 13 languages to choose from, including:
Bengali, Chinese (Simplified), Chinese (Traditional), English, Hindi, Ilocano, Japanese, Korean, Spanish, Tagalog, Thai, Urdu, Vietnamese

Where can I access the embed code for my widget?
Log in to the Partner Portal here and click “Embed Codes.” From there, you will see a link to “Grab Your Embed Code.”

Where can I find and download raw data for folks that opted in?
Log in to your partner tool dashboard and click on the “Reports” section. (You can also pull list through secure API call after requesting a key from Rock The Vote).

What does Rock the Vote send to someone that registers to vote?
Rock The Vote will immediately send a confirmation email with a link to their completed PDF application and information for their Secretary of State. A few days later, they will receive a reminder email.

Are the emails different for states with online registration?
Yes. Templates for each email type are available below and in the Partner Platform.

Does Rock the Vote send other emails to users that come through our OVR tool?
Only if the user opts in for Rock the Vote email.

What does the registrant data in my CSV mean?
See the section below (Understanding Your CSV of Registrant Data) to learn more.

Customization Options

How to create your White Label Tool

1. After logging into the Partner Platform, click on “Customize,” then “White Label.”

2. After clicking “White Label,” you’ll automatically land on the “Assets” section. Here, you should upload all of the graphics and fonts that you’ll be using to customize your tool, and submit them.

3. Next, move to “CSS.” Using the CSS modification sample below as a guide, you can overwrite our default styles with your own. Make sure to reference the graphics and fonts you uploaded in “Assets” and submit your modifications.

4. The last step to customization is “Email Templates.” In this section, you’ll be able to customize the 5 types of emails that the tool might send to a user — this way, they can reflect your organization’s tone. You can also edit the “from” address to be your own organization’s. Make sure to select your language, and click the drop-down boxes to edit all 5 types of emails. When you’re done, submit your modifications.

5. After you’ve set up your custom branding, click on “Preview & Submission.” After clicking “Preview” to look at your tool, click “Submit For Approval” if you’re satisfied! If you’d like to make more changes, you can do so under “Setup Custom Branding.”

Customizing Email Copy: You can update the copy of your OVR tool’s automated emails to match your tone and branding. You can submit your email modifications in the Email Templates section of the Partner Portal.

Changing the Email Sender: You can change the email sender from Rock the Vote to your organization so that messages to your registrants come directly from you. The email address you use needs to be a deliverable email address that will require verification within 24 hours. Additionally, you can update the sender name and the email address in the Partner Portal, under Customize -> White Label -> Setup Custom Branding -> Email Templates. Submit your update in this format: Rock the Partner Vote <info@partnervote.org>.

There are 5 types of email messages, all of which can be customized within the Partner Portal:

IMPT: Please keep HTML tags such as (<%= @registrant.first_name %> and <%= @registrar_phone %>) intact so dynamic content such as state phone numbers and other information can be pulled in appropriately. Also, note that your partner ID should replace the ID used in the sample.

The following CSS file can be modified

Sample CSS

IMPT: Using this sample, you can create a file called partner.css that overwrites our default styles with your own. Reference the fonts and images you’ve already uploaded in the Portal Portal. This file will load after the default styles so anything you define should change.

NOTE: You can submit your modifications in the CSS section of the Partner Portal.

Can I change the order of the registration steps?
No. However, this can be done via our own UI using Rock the Vote’s API.

Can I change the logo on the header?
Yes. You can add a small logo to the header area via the Partner Portal website. Go to the Customize section, then click “Upload Your Logo.”

Can I change the look and feel of the widget (background color/fonts/button colors and sizes/width of the overall tool/background graphics, etc.)?
Yes. Customization is a feature of the white label widget. You can make your modifications in the Partner Portal: go to the Customize section, then click “White Label.”

Can I include an email/mobile/volunteer opt-in checkbox for our own list building?
Yes. You can add these checkboxes under Customize -> Edit Survey Questions.

Can I change the copy around the opt-ins?
No. The name you specify when signing up for an OVR tool is automatically pulled into the opt-in name. (i.e., receive emails from “Partner Name”.)

Can I turn off the Rock the Vote opt-ins?
Some customization is available – please discuss with us!

Can I customize the body of follow-up emails?
Yes. This is available in the Partner Portal.

Can I change the “from” email address to my own?
Yes. Learn more about customizing the sender here.

My logo isn’t displaying correctly, what’s going on?
Your logo will automatically be resized to 75 pixels wide by 45 pixels tall. If you can, resize your logo to those dimensions first for optimum results. You can also use the customization feature and modify the CSS to match whatever size you prefer.

Track your Voter Registration Efforts

Email Tracking

Through the use of Google Events, you can monitor and track users that open auto-responders sent from the voter registration tool.

Here is some sample code to get you started:

Confirmation Email

<img src=”http://www.google-analytics.com/collect?v=1&tid=YOURTRACKINGCODE&cid=<%= @registrant.uid %>&t=event&ec=email&ea=confirmation_open&el=<%= @registrant.partner_id %>&cs=reminder&cm=email&cn=ovr_email_opens&cm1=1&ul=en-us” />

Reminder Email

<img src=”http://www.google-analytics.com/collect?v=1&tid=YOURTRACKINGCODE&cid=<%= @registrant.uid %>&t=event&ec=email&ea=reminder_open&el=<%= @registrant.partner_id %>&cs=reminder&cm=email&cn=ovr_email_opens&cm1=1&ul=en-us” />

Final Reminder Email

<img src=”http://www.google-analytics.com/collect?v=1&tid=YOURTRACKINGCODE&cid=<%= @registrant.uid %>&t=event&ec=email&ea=final_reminder_open&el=<%= @registrant.partner_id %>&cs=reminder&cm=email&cn=ovr_email_opens&cm1=1&ul=en-us” />

Chaser Email

<img src=”http://www.google-analytics.com/collect?v=1&tid=YOURTRACKINGCODE&cid=<%= @registrant.uid %>&t=event&ec=email&ea=chaser_open&el=<%= @registrant.partner_id %>&cs=reminder&cm=email&cn=ovr_email_opens&cm1=1&ul=en-us” />

State Integrated Email

<img src=”http://www.google-analytics.com/collect?v=1&tid=YOURTRACKINGCODE&cid=<%= @registrant.uid %>&t=event&ec=email&ea=state_integrated_open&el=<%= @registrant.partner_id %>&cs=reminder&cm=email&cn=ovr_email_opens&cm1=1&ul=en-us” />

User Interface Tracking

You can also add in your own Google tracking snippet to the interface layer of your registration tool.

Here is a sample code:

<noscript><iframe src=”//www.googletagmanager.com/ns.html?id=YOURTRACKINGCODE” height=”0″ width=”0″ style=”display:none;visibility:hidden”></iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’: new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:;j.async=true;j.src= ‘//www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f); })(window,document,’script’,’dataLayer’,’YOURTRACKINGCODE’);</script>

NOTE: Please send along your code to a Rock the Vote admin at ovrtool@rockthevote.com once ready.

Send data from one page to another.

1. Pre-Fill the Registration Form for Users
Pre-Fill State: [your tool’s url]?state=fl
Email Address: [your tool’s url]?email_address=abc@def.com
Hide Email Address: [your tool’s url]?collectemailaddress=no
Name: ?first_name=john, ?last_name=smith

2. Using Source Codes
Add sources codes to track the success of various campaigns, affiliates, social media posts, and more using just one tool.

Here are two ways to add a source code to your URL parameters:
1) [your tool’s url]?&source=newjerseybranch
2) [your tool’s url]?&tracking=newyorkbranch
Both parameters work the same way, but &tracking= can be useful for partners who want to track more than one thing.

Example: A national organization with local affiliates can register for 1 tool and use source codes for each affiliate. This allows you to house all of the data in one location — by using source codes, you can easily sort registrant data and know how each affiliate is doing.

3. Using Multiple Parameters
You can combine your parameters to fill multiple fields at once. Here’s an example: [your tool’s url]?state=FL&source=newjerseybranch&email_address=abc@def.com

After you export your voter registration data from the partner portal, what does it all mean?

Status: This field indicates how far a registrant went on your OVR tool. “Step 1” means they stopped after inputting their email address and ZIP code. “Complete” means the registrant completed a PDF of the mail-in voter registration form using your OVR tool. “Finish with state” means the registrant was passed through to their state’s system.

Tracking Source: Any source codes you add to your tool’s URL via &source= will be located here. For field app registrants, this will be the canvasser name.

Tracking ID: Any source codes you add to your tool’s URL via &tracking= will be located here. For field app registrants, this will be the canvass zip code.

Open Tracking ID: This is for field app users only. It is the canvass event name.

PA Transaction ID: This is for field app users only. It is a unique ID assigned by the Pennsylvania Department of State.

Language: The language the registrant selected when using the OVR tool.

Date of birth: The registrant’s date of birth.

Email address: The registrant’s email address.

First registration?: Shows if the registrant indicated this was their first time registering to vote and it is self-reported.

US citizen?: Indicates whether the registrant affirmed they were a US citizen.

Salutation: This field can help indicate the gender of each registrant.

First name, Middle name, Last name, Name suffix: These fields provide the name of the registrant as it was inputted into the OVR tool.

Home address, Home unit, Home city, Home County, Home state, Home zip code: These fields provide the home address a registrant registered to vote with.

Has mailing address?: This indicates if a registrant said their mailing address was different than their registration address.

Mailing address, Mailing unit, Mailing city, Mailing County, Mailing state, Mailing zip code: These fields are only populated if a registrant has a different mailing address than registration address.

Party: Indicates the political party a registrant selects, if one is selected. This is only requested when completed a federal form, not if the registrant will be passed to a state OVR website.

Race: Indicates the race a registrant selects, if one is selected. This is only requested when completed a federal form, not if the registrant will be passed to a state OVR website.

Phone, Phone type: These fields contain a registrant’s phone number, if it was provided, and what type of phone it is (i.e. mobile, landline).

Opt-in to RTV: This will show if a registrant opted into Rock the Vote’s list. Partners can contact RTV staff to turn-off this feature.

Opt-in to Partner email, Opt-in to Partner sms?: This will show if a registrant opted into your email list or SMS list.

Survey question 1, Survey answer 1, Survey question 2, Survey answer 2: If you choose to customize your OVR tool with survey questions, the questions and the registrant’s corresponding answers will be in these fields.

Volunteer for RTV: This field shows if the registrant opted in to volunteer with RTV.

Volunteer for partner: If you added a volunteer checkbox for your organization, this field shows if the registrant opted in to volunteer with you. The default is to hide this opt-in, but it can be turned on in the partner portal, under customization.

Ineligible reason: If a registrant was ineligible to register, this field would contain the reason. For example, if the registrant’s age made them ineligible.

Started registration: The date and time the registrant began registering to vote on your tool.

Finish with State: If the registrant was eligible to use and passed through to complete their registration with their state’s OVR system, it will be indicated in this field.

Built via API: This field is currently not applicable to any partner OVR tools.

Has State License: This is specific to the PA field app and will indicate whether a registrant included a state-issued ID number.

Has SSN: This is specific to the PA field app and will indicate whether a registrant included the last 4 digits of their SSN.

Geo Location: This is specific to the PA field app. If canvassers are registering voters in the field while connected to the internet, this will provide the coordinates for the registration.

Questions?

Where do I sign up for my own widget?
You can sign up here.

What languages are supported on the OVR tool?
The tool offers users 13 languages to choose from, including:
Bengali, Chinese (Simplified), Chinese (Traditional), English, Hindi, Ilocano, Japanese, Korean, Spanish, Tagalog, Thai, Urdu, Vietnamese

Where can I access the embed code for my widget?
Log in to the Partner Portal here and click “Embed Codes.” From there, you will see a link to “Grab Your Embed Code.”

Can I change the order of the registration steps?
No.

Can I change the logo on the header?
Yes. You can add a small logo to the header area via the Partner Portal website. Go to the Customize section, then click “Upload Your Logo.”

Can I change the look and feel of the widget (background color/fonts/button colors and sizes/width of the overall tool/background graphics, etc.)?
Yes. Customization is a feature of the white label widget. You can make your modifications in the Partner Portal: go to the Customize section, then click “White Label.”

Can I include an email/mobile/volunteer opt-in checkbox for our own list building?
Yes. You can add these checkboxes under Customize -> Edit Survey Questions.

Can I change the copy around the opt-ins?
No. The name you specify when signing up for an OVR tool is automatically pulled into the opt-in name. (i.e., receive emails from “Partner Name”.)

Can I turn off the Rock the Vote opt-ins?
Some customization is available – please discuss with us!

Where can I find and download raw data for folks that opted in?
Log in to your partner tool dashboard and click on the “Reports” section. (You can also pull list through secure API call after requesting a key from Rock The Vote).

What does Rock the Vote send to someone that registers to vote?
Rock The Vote will immediately send a confirmation email with a link to their completed PDF application and information for their Secretary of State. A few days later, they will receive a reminder email.

Are the emails different for states with online registration?
Yes. Templates for each email type are available here and in the Partner Platform.

Can I customize the body of those emails?
Yes. This is available in the Partner Portal.

Can I change the “from” email address to my own?
Yes. Learn more about customizing the sender in the section above. (How to customize your email autoresponders)

Does Rock the Vote send other emails to users that come through our OVR tool?
Only if the user opts in for Rock the Vote email.

My logo isn’t displaying correctly, what’s going on?
Your logo will automatically be resized to 75 pixels wide by 45 pixels tall. If you can, resize your logo to those dimensions first for optimum results. You can also use the customization feature and modify the CSS to match whatever size you prefer.

What does the registrant data in my CSV mean?
See the section above (Understanding Your CSV of Registrant Data) for more information.

An application programming interface (API) is available for developers to build a custom solution for voter registration. This will allow partners that are interested in additional functionality, a modified user flow, or a mobile app to build upon Rock the Vote’s existing resources. Read the documentation here and contact us to gain access.