Mr. Ayeroff founded Rock the Vote in 1990 in response to a censorship campaign crusading against artists’ use of explicit language. Mr. Ayeroff’s 35-year career in the music industry provided a strong foundation for Rock the Vote’s signature fusion of politics and pop culture. As Senior VP of Marketing and Creative Services at A&M, he spearheaded campaigns for The Police, Quincy Jones, Janet Jackson, Supertramp, the Carpenters , Peter Frampton and many others. As Senior VP of Warner Bros in the 80s, Jeff oversaw marketing, design and videos for such iconic artists as Madonna, Don Henley, Dire Straits, Talking Heads, ZZ Top, Prince, Eric Clapton, The Cult, Echo & the Bunnymen and Steve Winwood, to name a few.
After leaving Warner Bros., Ayeroff and his friend and partner, Jordan Harris, built Richard Branson’s Virgin US label from the ground up, signing and marketing many high-profile artists. Then, Ayeroff and Harris founded The Work Group, a west coast boutique, Sony Music Label, signing and developing more artists before he went to work for Apple, overseeing the marketing of the Beatles 1, which has sold over 30 million copies worldwide. He and Jon Rubin also began ArtistsFirst, a creative and marketing consulting agency, which has launched international humanitarian activism with its music.