Vice President of Impact & InnovationJen Tolentino is Rock the Vote’s Vice President of Impact and Innovation. She leads the organization’s engagement in election administration, voting rights, and technology policy by identifying opportunities to increase access for young voters across the country through policy, innovation, and partnerships. She also spearheads the continued development and distribution of Rock the Vote’s online civic tech resources, including its online voter registration platform that is utilized by hundreds of national, state, and local partners across the country.
Jen directs the organization’s work to protect and expand the voting rights of young people, through grassroots organizing, legislation, and participation in litigation efforts. To ensure young people not only have equal opportunities to participate in our democracy, but also understand the importance of voting, Jen also oversees the development of strategic partnerships with brands, such as HBO, Twitter, and TOMS, and nonprofits partners, to reach young people with targeted and authentic messaging and resources.
Prior to joining Rock the Vote, Jen led the national government outreach for the Voting Information Project at the Pew Charitable Trusts, an open data partnership of Pew and Google, to make voting information more accessible through partnerships with organizations such as the Internet Association and Rock the Vote. During that time, Jen oversaw the development of several open source projects and coordinated the national voting data standardization efforts for the 2014 midterm elections. She has also spent time engaging advocates across the country and lobbying the Administration and Congress on behalf of preservation, public lands, and green building issues at the National Trust for Historic Preservation.
Jen is based in Los Angeles and a native Californian, receiving her BA in English from UC Riverside, and her MPP from UCLA’s Luskin School of Public Affairs. While obtaining her MPP, Jen was as a graduate student researcher to former Gov. Michael Dukakis and served as a legislative fellow to Congresswoman Linda Sanchez. She is part of the Future of California Election Advisory Board.