About Us

Who We Are

Rock the Vote is a nonpartisan nonprofit dedicated to building the political power of young people.

In 1990, music executives founded Rock the Vote in response to censorship of hip hop and rap artists. Our first partnership, with MTV, helped us to promote the message that “Censorship is Un-American” and to engage young people across the country in fighting back.

For over 25 years, Rock the Vote has revolutionized the way we use pop culture, music, art, and technology to engage young people in politics and build our collective power.

We’ve registered and turned out millions of young voters on campuses, in communities, and online. We’ve successfully fought for — and defended — voting rights and increased access to democracy. We’ve raised awareness and campaigned for issues that impact the lives of young people. We’ve pioneered innovative ways to make registration and voting work for our generation, and built open-source technology to empower other organizations, too.

Why Young People

Why-Young-People Our generation is getting screwed by a system and leadership that don’t reflect our vision for the future.

The average monthly student loan payment for young Americans is 50% higher than it was in 2005, while the federal minimum wage is worth less than it was over 50 years ago. As young black Americans are arrested at twice the rate of their white peers, over 800,000 DREAMers who came to our country as children are now facing the threat of deportation.

Congress refuses to pass comprehensive background checks to protect us from gun violence, but they’ve voted dozens of times to take away our health care and defund Planned Parenthood. Meanwhile, climate change is poisoning our most vulnerable communities and threatening our future.

But we have the power to fight back, to build a world that works for us and our communities.

We are the largest, most diverse generation in American history. When we come together — across race and gender, family background and ability, sexual orientation and gender identity — we have the strength to determine our own future.

We can build a fair economy with good jobs, equal pay, and debt-free college education. We can make quality health care a human right and demand racial justice and full equality for all. We can defend our immigrant communities, fight climate change, and end mass incarceration.

As Queen Beyoncé said, “We are not helpless. The fire is still burning.”

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