Press Release

ECHOSMITH LEAD SINGER SYDNEY SIEROTA CELEBRATES 18TH BIRTHDAY BY REGISTERING TO VOTE ON ROCKTHEVOTE.COM

In Message to Instagram Followers, Sierota Also Encourages Supporters to Register, Participate in Future Elections

Washington, DC - April 21, 2015

Lead singer Sydney Sierota of multiplatinum recording group Echosmith today marked her 18th birthday by registering to vote on RockTheVote.com – a move that she highlighted to nearly 175,000 of the band’s Instagram followers.  Sierota is the latest artist to encourage voters to register to vote using RocktheVote.com; last fall, supermodel Kendall Jenner released a similar message on National Voter Registration Day.
 
“It is my 18th birthday in Paris, and I just went on RockTheVote.com to register to vote,” Sierota says in her video. “Make sure that you guys are a voice in this generation too, and make sure to register as well,” she added. 
 
To view Sierota’s message, click here: https://instagram.com/p/1vgGWUlxYM/
 
“There isn’t a better way to celebrate your 18th birthday than registering to vote,” said Rock the Vote President Ashley Spillane. “Sydney is setting a great example for young people across the country, and we hope Millennials will follow her lead and commit to voting in future elections.”
 
About Rock the Vote 
Rock the Vote is the largest non-profit and non-partisan organization in the United States building the political power of young people.  Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate.  Since 1990, Rock the Vote has revolutionized the use of pop culture, music, art and technology to inspire political activity.  Now, for almost 25 years, Rock the Vote has pioneered ways to make voting easier by simplifying and demystifying voter registration and elections for young adults.
 
Rock the Vote has run the largest voter registration drives for young people on record during the past six Presidential elections.  In 2008 and 2012, our on-the-ground efforts, online organizing, and cutting-edge tools and technologies made us the largest non-partisan voter engagement campaign in the nation.  All of these efforts have resulted in Rock the Vote processing nearly seven million voter registrations, bringing millions more to the polls, and becoming a trusted resource for young people, government agencies, and technological innovators passionate about political discourse and engagement.  See more information here.
 
About Echosmith
LA-based alt-pop band Echosmith had a truly breakout 2014, with the success of their debut album Talking Dreams and hit single “Cool Kids” propelling them into the spotlight, and now they are gearing up for an even bigger 2015 with their new single “Bright,” already charting at Top 40 and Hot AC and recently performed by the band on Late Night with Seth Meyers and Live! With Kelly and Michael. Both MTV and VH1 took notice of Echosmith in 2014 and named the band an MTV “Artist to Watch” and VH1 “You Oughta Know” Artist for the year, while “Cool Kids” dominated everywhere, charting in the Top 5 at Hot AC, Top 10 at Top 40, and in the Top 10 of the iTunes singles chart, plus Top 15 of Billboard’s “Hot 100”. The Sierota siblings – Sydney (vocals/keyboard), Jamie (vocals/guitar), Noah (vocals/bass), and Graham (drums) – performed the hit on ConanThe Today ShowEllen, and The Tonight Show Starring Jimmy Fallon, and earned rave reviews from the likes of ELLERolling StoneTeen Vogue, and Grantland, for their distinctive melody-minded, New Wave-influenced sound.

Contacts:

Shripal Shah | media@rockthevote.com