Rock the Vote and Original Retro Brand Celebrate Grammy Week with the Kick-off of Their Exclusive Rock the Vote Apparel Collection
Rock the Vote and the popular Original Retro Brand apparel line are thrilled to announce that they have partnered with RON ROBINSON I Fred Segal to celebrate the kick-off of the 2012 election and launch of their exclusive Rock the Vote apparel collection. The Rock the Vote line, designed by Original Retro Brand, will be officially unveiled at a Grammy week event that takes place on Wednesday, February 8th at RON ROBINSON I Fred Segal on Melrose. This special collection features various styles of men’s and women’s premium tees, sweatshirts and hats that The Original Retro Brand is known for, paired with edgy new graphics that perfectly capture the essence of the Rock the Vote brand.
The Feb. 8th kick-off event will be co-hosted by actor and singer/songwriter Bryan Greenberg, Grammy nominated singer and songwriter Keri Hilson, and Kevin and Joe Jonas of the multi-platinum selling, award winning recording artists Jonas Brothers. Guests of the private event will be treated to an evening of music, fun and fashion as they mingle throughout the RON ROBINSON I Fred Segal stores and preview the new Rock the Vote collection, while enjoying tunes spun by Myles Hendrik. The new line features a range of styles that reflect the impeccably high quality and chic designs that Original Retro Brand is famous for, and support Rock the Vote’s ongoing efforts in gearing up for the largest nonpartisan election campaign in history. The collection will also include specific options geared towards the collegiate fan base by offering versions such as UCLA and USC Rock the Vote apparel.
Pieces from this exclusive collection can be purchased at www.originalretrobrand.com, www.RONROBINSON.com and www.rockthevote.org, as well as on site at RON ROBINSON I Fred Segal. The collection will also be sold at various retail outlets nationwide. A portion of the proceeds from sales of the line will go directly to support Rock the Vote’s 2012 election campaign.
Founded over twenty years ago at the intersection of popular culture and politics, Rock the Vote continues to support the tidal wave of young people who want to get involved in elections and seize the power of the youth vote to create political and social change. Original Retro Brand sees this collaboration as an opportunity to continue their hold on the pulse of the fashion market by introducing yet another cutting edge collection to their already popular line of retro infused, up to the minute apparel options.
President of Rock the Vote, Heather Smith comments, “It is exciting to kick-off 2012 in Los Angeles with Original Retro Brand. Our 2012 line will allow Rock the Vote supporters nationwide to wear their support and spread the message of the power of participating in our country’s democracy.”
“We are thrilled to partner with Rock the Vote to create this unique apparel line that will help bring visibility to such a worthy and important initiative. We truly hope that the Rock the Vote collection will offer their audience and fans of our brand a fashion forward way to promote the idea that it is cool to have a voice. Ron Robinson at Fred Segal has been a long standing retail supporter of our brand and was a perfect fit for us when we were looking to collaborate on a launch such as this. We are very proud of our affiliation with Rock the Vote and look forward to building on the success of this launch”, says Marc Herman, owner of The Original Retro Brand.
About Rock the Vote | www.rockthevote.org
Rock the Vote’s mission is to engage and build political power for young people in our country. Using music, popular culture, new technologies, and grassroots organizing for more than 20 years, Rock the Vote has registered more than 5 million young people, including a record-shattering 2.25 million registration downloads in the historic 2008 election. As the tidal wave of Millennial Generation voters continues to establish its power at the polls, Rock the Vote will register millions more young people and make their voices heard.
About The Original Retro Brand | www.originalretrobrand.com
The Original Retro Brand is a premium, fashion-forward, apparel company that combines iconic graphics with the comfort of the softest, sexiest, best fitting t-shirt in the world. The apparel collection is proudly designed and manufactured in the historic Fashion District of Downtown Los Angeles, California and continues to offer the best in quality apparel for fashionistas and sports fans worldwide. The extensive assortment of sports and pop culture graphics includes licenses with over 200 collegiate institutions, the National Hockey League, Minor League Baseball, Wolfgang’s Vault (Bill Graham’s Rock and Roll poster art), Pabst Brewing Company, Vintage Pepsi and Dr. Pepper .The Original Retro Brand is carried in over 1,200 U.S. locations at the likes of respected retailers such as Bloomingdales, Nordstrom, RONROBINSON IFred Segal and Kitson boutiques. Original Retro Brand continues to been seen by millions in blockbuster movies, popular TV shows, as well as a wide variety of print and online media outlets.