ROCK THE VOTE PARTNERS WITH myMUZE BRAND MARKETING AGENCY ON A NEW LEVEL OF ENGAGEMENT MARKETING
Now that John McCain and Barack Obama have accepted the nominations of their parties, Election Day is on the way. Rock The Vote continues their effort to raise voter awareness among youth to make a major impact. Rock The Vote recently partnered with premier brand marketing agency, myMUZE, Inc., to release a compilation with 12 pop and R&B instrumental compositions that will be used as an interaction tool for young voters. The objective is to encourage young adults to register to vote while giving them the opportunity to enter a major talent competition via www.rockinthevote.com. The participants will sing over one of the “Rockin the Vote” tracks for their chance to have their voice heard around the world. The winner will receive a 3 song demo deal and have their completed song featured on the website as the “2008 Rockin The Vote” Anthem. A winner will be announced on Novemeber 4th 2008 election day.
Rock The Vote’s mission is to engage and build the political power of young people in order to achieve progressive change in our country. Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote.
“Our goal as an agency is to work with positive brands with purpose that seek to make a difference in the lives of people” said Chris Jennings, President, myMUZE, Inc. “We want to connect brands directly to their consumers with engaging programs and partnering with Rock The Vote was the perfect opportunity.”
Rock The Vote and myMUZE, Inc. will sponsor the interactive campaign and target marketing and promotion will take place on various internet sites such as RockTheVote.com, Youtube, Myspace, and Facebook. Participants will be offered the chance to win Apple products and special giveaways for those who register at www.rockinthevote.com. All net proceeds from the compilation will go to Rock The Vote for its efforts this election year.
About Rock The Vote
Rock The Vote’s mission is to engage and build the political power of young people in order to achieve progressive change in our country. Rock The Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. And we give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process. We are creative, effective, and controlled by nobody’s agenda but our own — we tell it like it is and pride ourselves on being a trusted source for information on politics. We empower the 45 million young people in America who want to step up, claim their voice in the political process, and change the way politics is done.
About myMUZE, Inc.
myMUZE, Inc. is a multi-disciplinary brand and product agency that executes creative solutions across every consumer platform, primarily through multicultural and entertainment brand marketing. The company is comprised of diverse consultants that have music, marketing, design and advertising experience. myMUZE works effectively in the creation and development of consumer driven brand building strategies. The company’s client roster includes promoting corporate brands such as Sport Illustrated, Subway, Time Warner, Nike and Yahoo! by incorporating messages through brand loyalty, brand value, brand image, and identity programs.