Rock the Vote, the largest non-profit and non-partisan organization in the United States building the political power of young people, is taking action on National Voter Registration Day alongside celebrities, volunteers and partner organizations, such as Video Gamers Voting Network, Pandora and Participant Media.

National Voter Registration Day – Tuesday, September 23rd, 2014 – is a national holiday observed by Secretaries of State from across the country and geared towards raising awareness about the importance of registering to vote. This year, Rock the Vote will serve as the official online registration tool of and aims to mobilize numerous Millennials, first-time voters and young people of color to register to vote online or in person on the national holiday.

As the official online registration tool of (NVRD), Rock the Vote’s system will be embedded on the NVRD website, as well as the websites of NVRD partner organizations. In addition, Rock the Vote has recruited first-time voter, Kendall Jenner, to register to vote using Rock the Vote’s acclaimed online registration tool on her mobile device.

Rock the Vote will be celebrating NVRD with a registration rally in North Carolina on September 23rd alongside the Southern Coalition for Social Justice and other partners. The rally, taking place at Appalachian State University, will feature a concert by Brooklyn-based band Les Racquet, an appearance by North Carolina-native Miss United States and a voter registration drive, as well as other creative activations fusing pop culture and politics.

“This election cycle, Rock the Vote is leading the largest youth voter registration and mobilization effort in the country,” said Ashley Spillane, Rock the Vote president. “We’re proud to be a part of National Voter Registration Day and be the official online voter registration tool of This single day of coordinated field, technology and media efforts will create pervasive awareness of the importance of voter registration and the numerous opportunities for Millennials and first-time voters to get involved and make their voices heard.”

Rock the Vote is part of a working group of organizations providing coordination and support to the National Voter Registration Day organization. Other partners include – Asian Pacific American Labor Alliance Education Fund, the Bus Federation Civic Fund, Fair Elections Legal Network, League of Women Voters, Nonprofit VOTE, and Voto Latino. The coalition of organizations is hosting events across the country, including an event co-hosted by Rock the Vote and the League of Women Voters at City Hall Park in New York City. Now in its third year, more than 350,000 voters registered on NVRD in 2012 through the efforts of 2,100+ partners.