Rock the Vote Survey on TouchTunes Interactive Network Garners Over 72,000 Responses and Drives Voter Registration
TouchTunes Corporation, the largest out-of-home interactive entertainment network, announced today the results of its Rock the Vote survey that ran on TouchTunes jukeboxes in bars nationwide from April 28 through May 11. The interactive survey asked bar patrons about the presidential candidates, current social issues, and also offered the opportunity to enter their email address to receive a voter registration form from Rock the Vote. Nearly 10,000 people requested voter registration information as a result of this campaign.
Forty-one percent of the more than 72,000 respondents said that jobs and the economy were their number one issue in this year’s presidential race. In response to the question, “Which candidate would you most like to have a beer with?” 29 percent said Barak Obama, 22 percent said Hillary Clinton, and 20 percent said John McCain. Midwesterners voted Obama as their guy to toast with (31.2 percent), while Clinton was most likely to find a drinking buddy in the Southwest (24.0 percent), and McCain was the top choice for sharing a cold one in the Southeast (23.0 percent).
Twenty-one percent of respondents said the war in Iraq was their most important issue and 15 percent said it was healthcare. Global warming and the cost of education trailed, garnering responses of 12 percent and 11 percent respectively. While men and women both cited jobs and the economy as their top concern, they were not in agreement when it came to other issues. The top issues for men were jobs and the economy (46.4 percent), the war in Iraq (22.7 percent), and healthcare (10.7 percent). For women, the top issues were jobs and the economy (34.4 percent), healthcare (19.7 percent), and the war in Iraq (18.8 percent).
“We are thrilled with the enthusiasm and participation of individuals across the country who not only took part in the survey but also requested additional information, including a voter registration form. The response far exceeded our expectations,” said Heather Smith, executive director, Rock the Vote.
The survey also found that across bars with different musical settings, patrons most want to “rock” with the Democratic Party. Overall, when asked “Which party rocks?” 34 percent chose the Democratic Party, 18 percent said the Republican Party, and 18 percent said the Independent Party. When analyzed by the type of music predominately played in bars, Rock bars tended to serve more Democrats (32.6) than Republicans (19.2). Democrats also led Republicans in Country bars, 31.0 percent to 20.6 percent, and in R&B bars 51.0 percent said the Democratic Party is the party that rocks, with 13.6 percent choosing the Republicans.
“Rock the Vote has had great success encouraging new voters to participate in the political process. We were confident that our combination of marketing capabilities and network reach would help Rock the Vote drive awareness and action,” said Ron Greenberg, TouchTunes CMO and senior vice president of digital media. “With the incredible response from this campaign, TouchTunes once again has proven that its interactivity and great content engage an extremely desirable demographic.”
TouchTunes and Rock the Vote will be conducting a second promotion and survey later in the year.
About TouchTunes Corporation
TouchTunes Corporation is the largest out-of-home interactive entertainment network, providing innovative solutions to over 30,000 bars, restaurants, retailers and other businesses in North America – three times larger than the nearest competitor. TouchTunes introduced the world’s first digital-downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of interactive entertainment systems, playing about 1.5 million songs per day. TouchTunes maintains a digital music library covering more than two million licensed tracks from every major record label, plus independent music distributors and a host of independent labels.
A privately held U.S. corporation, TouchTunes Corporation’s principal offices are in New York City, Montreal, and Lake Zurich, IL.
About Rock the Vote
Rock the Vote is a non-partisan, non-profit organization that does not endorse candidates or political parties. Our mission is to engage and build the political power of young people in order to achieve progressive change in our country. Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. And we give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process. Rock the Vote is creative, effective, and controlled by nobody’s agenda but our own – we tell it like it is and pride ourselves on being a trusted source for information on politics. We empower the 45 million young people in America who want to step up, claim their voice in the political process, and change the way politics is done. www.rockthevote.org